Hu2 Stickers "wall design"
Ever forget your keys? Or your iPod? This cool vinyl sticker you can slap on your door reminds you to grab those essential things on your way out of the house. All good, but could they maybe add on 'pants'?
via hu2.com
Animal photography is one of the most challenging and rewarding form of photography.
Now that the super-animated almost-real movie Avatar is about to roll out (in theaters 12/18/09), here come the advertisers with spectacular new types of techno-toys to accompany the flick. For instance, if you hold a tricky Coke Zero can up to your webcam, it sprouts a controllable helicopter. Click the frame above to see a video of that. Hey, this looks like fun. This augmented reality (AR) juju will, be plastered on 140 million bottle-shaped cans, some 30 million fridge packs, as well as bags, bottles, popcorn bags and fountain drink cups.
You'll also be able to pick up a card at McDonald's that you hold in front of your webcam, and when you go to an Avatar-branded website, out pops an animation that looks like a real mechanical toy. There will be playable games associated with these controllable 3D animations, offered as bonuses with Big Macs and Happy Meals at the Micky-D fast feeder.
So that's what they mean by augmented reality. We've seen some crude AR before, first with a lame Best Buy ad, where if you held the company's brochure up to your webcam you could move around a 3D laptop. But this goes way beyond that. Whether it sells more big Macs or Coca-Cola, or makes more people go to James Cameron's film remains to be seen. But just think of the possibilities for this augmented reality. Wow. Here's a video of the Avatar card:
via dvice.com
Completed some 3D work promoting Intel Ultra Low Voltage CPU’s with an augmented reality piece that shows the entertainment power that can come from a sleek, thin laptop computer. Check out the full site here! or
As well as a little educational video showing how Intel make Ultra-Thin possible.
via 2create.co.uk
The first one being a dress with a black and white design, which can be hand-coloured.
What's next year's 'it' color?
Red Bull just launched an AR marketing campaign to enrich their Red Bulletin magazine.
A European youth magazine is tomorrow publishing an issue featuring augmented reality content supplementing its editorial, which includes interviews with teenagers from around the world.
The special augmented reality edition uses the technology to augment print features about the choices and ambitions of teenagers by allowing readers to see video interviews and other content.
Readers need to visit the magazine's website at Colorsmagazine.com and aim the black and white codes printed on the magazine's pages at a webcam to see the extra content.
Fabrica has applied for a patent for using augmented reality with a print magazine and the patent is pending.
Try on the latest innovations (or dress :) ) from Cisco, and see how the changing room is really changing.
A breakfast cereal box is transformed in to a three-dimensional games console in the latest augmented reality campaign, to promote the animated film 'Arthur and the Revenge of Maltazard'.
The game has been designed by Dessault Systemes, a company that specialises in software for 3D simulation, including product design.
The AR campaign is running on boxes of Nestle’s Chocopic cereal. The game itself is fairly simple – a variation of the hand-held maze games requiring the player to manoeuver ballbearings in to a hole. Achieving that has a rather spectacular effect in the AR version, as shown off in this video released by Dessault:
The film 'Arthur and the Revenge of Maltazard' is directed by Luc Besson and will roll out in cinemas across Europe, starting in France next month. It is produced by Europacorp, a film company co-founded by Besson that works with Dessault Systemes to develop 3D cinema and marketing experiences.
Nothing's permanent, not even knowledge..
